Lead nurturing is an essential part of the lead generation process. It is the process of developing and maintaining relationships with potential customers, often referred to as leads, by providing them with relevant and valuable information throughout the buying process.
The Role of Lead Nurturing in the Lead Generation Process
Lead nurturing is an essential part of the lead generation process. It is the process of developing and maintaining relationships with potential customers, often referred to as leads, by providing them with relevant and valuable information throughout the buying process.