Our 5 Step process ensure that your website gets the most out of our services
We research our client's business in depth, we also research the competition in considerable depth as to understand the current dynamics of the market. This allows us to gauge what is needed to change the status quo.
In this step we assess the need of clients, we take a look at their strengths and weakness. This allows us to set a measurable and practical goals, here responsibilities and duties are alloted to our team. The target demographic is identified and we set ourselves among on multiple platforms such as social media, blog sites etc.Read More
Here we come up with a content strategy, we make sure all the different types of contents are included in this strategy. Blog posts, creatives, making personas and out of the box ideas for attracting customers. With this complete, we laid the foundation for the lead generation process.Read More
In this step, we create blogs, podcasts, Ebooks, creative posts etc which are tailor made to get a response the target audience members. These content are created after careful consideration into the expectations of our target audience. We make sure that the contents are regularly posted as keep the consistency of visibility going on.Read More
To make sure the contents get maximum reach, we first create a calendar to track and monitor the response to our contents. We also use the most relevant SEO for maximum reach. We also promote the contents on various social media sites for increased visibility. We also use the best way to get quality leads which is email marketing, something we have experience and expertise in.Read More
In this step we recognize leads, they are categorized according to the lead’s proximity to our core target demographic. All the leads are now given access to premium contents and contact forms with eye cathy CTA’s (call to action).Read More
All the leads and all their actions with our contents are analyzed in details. This gives insights into the contents and how they are responding to each and every one of our contents. This gives us a narrow list of their preference and wishes. This gives us the chance to adjust and tweak our content for future postings too.Read More
In this steps we use state of the art tools to monitor and influence the progress of leads through the sales funnel by presenting them with relevant content based on buyer persona and content mapping. Content can be sent via personalized drip email campaigns or by direct integration using personalized content, for example website messaging that is tailored for lead segments or buyer personas. Apply lead scoring rules as leads consume your lead nurturing content and move them to different lifecycle stages and segments using marketing automation workflows.
In this stage, we transfer the leads to your sales team where they began the process of converting them. We arrive this step after months of planning and preparation, targeted posts, content, email marketing and more.