Domain name affect SEO?

Does your domain name affect SEO?

Choosing a domain name can be an exciting or difficult process. Because altering your domain the name later has ramifications, thus you want to get it right the first time.

So, what should you think about while picking a new domain name?


Your brand identity, availability, and SEO are all factors to consider for which you need SEO

service in India. Make sure you pick something that will help you increase your domain authority and organic traffic.


Does your domain name have an impact on SEO?

It certainly does. However, keep in mind that your SEO ranking is determined by a variety of criteria. To mention a few ranking considerations, your website must load quickly, have high-quality content, and have backlinks. To gain knowledge about this you should opt for seo service in India.


A solid domain name might help you rank higher in search engines.


The domain SEO relationship has evolved over time. Webmasters used to be able to keyword- stuff sites and rank at the top of search engine results pages (SERP).

As Google’s search algorithm evolved, it began to place a greater emphasis on content quality and user experience rather than keywords.


Domain Visibility in SEO

The percentage of organic clicks a website receives for a specific search is measured by SEO visibility. It also compares your results to those of other websites competing for the same



Present Situation

Choosing the appropriate domain name used to have a significant impact on your SEO rankings. Things are a little different today, though.


EMDs (exact match domains) were a huge concern back then. Because the keywords were

directly in the domain, Google would increase your results. That alone provided credibility and

ranking power to a website.


On the surface, it seems to make sense. If you were wanting to buy a computer and run a

Google search, sites like and would

appear to be the top locations to look.

After that, everything changed.

Google discovered that authoritative websites required more than a catchy domain name. The algorithm took into account a variety of additional factors, including referring sites and reliable information.


All of this means that domain keywords are no longer an automatic ranking factor.

Should I Rename My Website?

If you already have an exact match domain, you might be asking whether it's worth switching.

Probably not.


Instead, concentrate your SEO efforts by opting for seo service in India on producing high-

quality content, establishing referral links, and obtaining positive reviews or mentions from

influential people.

If your business is newer and you’re just getting started, you might want to consider switching.

In terms of general marketing, when your business expands, you may wish to expand your

products or services outside the keyword you used in your domain. A domain that is an exact

match could limit your future growth prospects.

The idea is to concentrate on achieving the greatest possible SEO results through the right SEO

service in India using tactics that go beyond keywords.


It is critical to have a robust SEO strategy no matter where you are on the business longevity

spectrum. We can assist your business with completely managed, advanced SEO service in

India. For a free quote, contact us today.


About us


Reach360 is a top provider of SEO service in India that meticulously understands the type of business before strategizing content to attain end- goals. Our content marketing team works well with the SEO team in order to come up with the best plans. 


Reach360 is a full-service Digital Marketing agency that provides custom Digital Marketing services to maximise ROI. As a team, we serve clients from diverse industries to stay ahead of their competition.
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