A content can be anything in the form of text, images, voice and videos found on websites and blogs. Your website content is what drives visitors to your site. When your visitor is looking for solutions for their business needs, it is important to deliver helpful information and answer their questions. A potential visitor who reach your website will leave the site if she is unable to find the information she is looking for.
When it comes to search engines, the textual content is the most important aspect of a website. Having relevant and useful information on your business website makes it easy for search engines to categorize and display the right results. But most new businesses give importance to the look and feel of the website than the content. Even though the website design is an important aspect of any website, textual content rich website designs can make a difference for your small business.
Here are some of the key areas that require special attention while crafting a textual content rich website:
• Negative Spaces:
Negative space also known as white space is one of the crucial elements of website design. It provides enough spacing between different items on the web page. We have seen some business websites having too many white spaces and textual contents in a cluttered manner. The design might be attractive, but may not be the one search engines are after. Utilize the white spaces in such a way that the important textual contents are highlighted and there is enough spacing between other items on the page. Use easily readable fonts to showcase how you are different from others.
• Categorize:
Categorize the content. If you have images, voice or video contents, categorize those using boxes and creating borders.
• Ease the Navigation:
Design your web page in such a way that the users are able to find the information they are looking for. Use search bar at the top to make it easy for users to navigate to different pages of the site.
• Highlight Core Points:
Displaying all the textual contents in an unorganized manner makes it difficult for the users. Organize the contents using filters or grids. This lets the users select what they should read. You can use different typography or color schemes to display the title.
For new businesses it is imperative to have a website design with rich contents. It can help drive traffic to the website. Your website content in the form of texts is what search engines crawl and update in their database. Search engines like Google loves websites that are rich in textual contents.
