The website act as the storefront of your business around the clock. It is important to have the best website in terms of user-friendliness and design. SEO marketing company also stresses the importance of a stunning website. This is because search engines also favour websites that have high usability. Such a website can compliment your SEO efforts resulting in better ranking.
The content, layout and many more factors contribute to the success and high usability of your website. With the help of an SEO marketing company, you can modify your existing website according to certain parameters.
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Relevant and context centric content matters
Your website is subdivided into many web pages such as blogs, about us and landing pages. Each web page must have bespoke and relevant content keeping in mind the buyer’s journey. In this way, you can increase the dwell time spent by each user on your website. Hiring a quality content creator from an SEO marketing company is the best way to increase your website’s usability
Search engine also prefers content that is consumed by people. It ranks sites that have updated, relevant content compared to others. Usually, 2000 to 2500 words of content get a high ranking on search engines.
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Page loading speed must be quick
The page of your website has to be loaded as soon as the website URL is clicked. Otherwise, you might lose potential visitors to your website. No one has neither patience nor the attention span to wait for the page for more than 3 or 4 seconds. So, page loading must be a quick process. Another interesting factor, search engines are also giving prime importance to page loading time and it can help your SEO ranking.
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Images
Image optimization is another thing that is overlooked by web designer andSEO marketing company. But, it has a great impact on your SEO ranking efforts. Nowadays, people tend to consume images and videos more than text content. Therefore, the image must be optimized in terms of size and format. So that everyone can see and reflect about it.
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Header tags
Header tags are the tags that let a visitor understand what the whole page is about. Having headers arranged in a way increment the usability o your website and does your SEO ranking. If they loved your header tag, they might read the entire content rather than skimming or will return to your website for more on that particular topic.
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Outbound link building
Outbound link building is an offline SEO effort that is proven helpful in amassing website visitors. When executed systematically, the SEO ranking of your website will rapidly increase. This is because search engines regard more outbound links as a sign of website high usability and reliability. Outbound link building can be effectively carried out with the help of SEO marketing company.
About us
Reach360 is a top SEO marketing company in India that engages in the production of online marketing campaigns and other digital marketing efforts in order to help businesses to get a high position in search engine result pages. Being a trusted SEO marketing company in India, we are well-versed in all SEO tactics and ready to wire our strategies to benefit your business.
