Lead generation software is a time-saving marketing and sales app that allows you to generate more leads and route them to the appropriate team automatically. It aids in raising brand awareness, attracting more qualified leads, and closing more sales deals.
Lead generation in India concentrates on the top of the sales funnel, typically obtaining leads through online channels such as email, social media, and landing pages. It collects contact information from people who have expressed interest in your product or service via these channels.
So you can market to them more effectively. More targeted marketing tactics result in more qualified leads, which leads to more profitable deals.
Is lead generation a sales or marketing tool?
It’s both in some ways. It is the responsibility of the marketing department to create materials that target your ideal customer and attract leads. The lead is then nurtured by sales until the deal is closed. In India, Lead generation programmes improve the lead generation process by keeping both sales and marketing in mind. A lead generation system is frequently a component of a larger platform, such as a CRM. This provides both teams with even more useful tools for increasing productivity and profits.
What is the purpose of lead generation software in India?
Constant effort is required to compete for consumer attention. Even the most dedicated teams, however, may struggle to identify and engage with the right customers. Businesses change addresses and phone numbers on a daily basis, contacts leave organizations, and new businesses are formed.
Lead generation software reduces the amount of time your company spends on lead generation in India. All of this is accomplished by automatically updating contact information. That means you won’t be working with out-of-date information.
Indian lead generation system not only assists you in finding customers, but it also provides you with the tools to find the right ones.
A search for lead generation platforms on the internet yields a dizzying array of results. We’ve compiled a list of some of the best lead generation tools on the market to help you narrow it down.
- Zendesk Sell:
Zendesk Sell includes built-in sales engagement tools such as lead generation in India and around the world, prospecting, and enrichment. These features allow your salespeople to avoid tedious tasks and focus on crushing their quotas. Sell allows you to create targeted prospect lists for multiple channels as well as custom templates, allowing you to generate an abundance of leads and engage contacts with a personalized touch.
Features:
Sales pipeline qualification
Templates that are unique
Lead generation
Distribution of leads
- Unbounce:
Unbounce is a lead landing page platform with features for creating landing pages, pop-ups, and sticky bars for ecommerce, SaaS, and agencies.
Features:
Templates that are editable
Form creator
Editing in real time
Reporting/analytics
SEO administration
- Leadpages
Leadpages is a landing page builder programme for small businesses that includes 40+ integrations and features for creating landing pages, pop-ups, and alert bars.
Features:
Pre-built templates for form builders
AB testing for SEO management
Import/Export of Data
- Pipedrive
Pipedrive is a sales team lead management and CRM platform that includes pipeline management and code-free development.
Features:
Call logging
Lead generation in India
Content distribution
Calendar/reminder system for customer segmentation
- HubSpot
HubSpot is a CRM designed for growing businesses. It includes lead management functions as well as contact and campaign management.
Features:
Metrics of performance
Pipeline administration
Prospecting equipment
Qualification of leads Lead nurturing
