SEO, or search engine optimization, is the technique of increasing unpaid or organic traffic to a website by raising the visibility of websites or the entire website in search engine results pages (SERPs) (search engine results page). To attain top rankings for your desired keywords, you must use SEO to boost your ranking.
While there are several internet tools for improving your SEO techniques or the best ways to execute SEO on-page and off-page strategies, the most common SEO blunders should not be disregarded. Here are some of the most common SEO mistakes made by many creative agencies in India:
Lack of SEO Goals
Clear goals are required for SEO success. Period. However, many business owners and creative agencies in India execute SEO efforts with no specific aims in mind. They feel that SEO will improve their traffic, which will lead to a rise in sales.The trouble is that things aren’t always that straightforward.
To make your SEO efforts pay off, you must first understand what you want to achieve. Is your goal higher quality traffic, more organic leads, or more sales? Without defined objectives, you’ll wind up with a slew of useless metrics and little else that won’t lead your website anywhere.
Lack of Speed
Slow site performance might dissuade visitors from accessing material on your page. Slow site performance will for sure lose you valuable SEO visitors. Investing time and effort to get traffic from SERPs is essentially pointless if the page takes too long to load.
Page Load Time may be used to determine your page speed. This is the time it takes from when the browser submits the request to the server until your page fully loads and displays.
Many beginners end up with Indian creative agencies that sell cheaper hosting with slower speed to bring down the overall cost. Make sure your speed is apt for instant web loading.
Failing to aptly title your page
Metadata is what displays on search engine result pages (SERPs) when a website is searched for. It contains the title and meta description of your page. Because the page title is still an essential ranking element for Google, you must ensure that it is properly optimized for each page.
If feasible, use your keyword in the title and keep your page title short. Your page title will be chopped off if it is too lengthy. You don’t want potential visitors seeing only half of your page title in search results.
To get the most out of your SEO efforts and rank better on Google, avoid the three pitfalls I’ve listed above. Additionally, you may want to do an SEO audit for your website once a year or every six months to assist you identify and correct any potential issues.
It is important to use the guidance of a reputed Indian creative agency that can understand the concept of your webpage and offers premium services to help rank better on google and other search engines without falling for these mistakes.
Reach360 is a prominent creative agency in India that provides exceptional online marketing services ranging from content marketing to social media marketing for a variety of organizations. We have the expertise to assist you in making your brand personal online while also building a strong online presence. With our years of experience in digital marketing, we promise the greatest exposure for your business as a top SEO creative agency in India.